Social Media

Price: $95 per Class | Duration: 45 - 60 Minutes

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Taught by Smart Start Instructors

5 Unit Course

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Hybrid Learning Available

Classes are available in person and on zoom

Beginner to Advanced

Student can test into higher levels

Languages

Instructors available in English, Spanish & Chinese

Skills

Level Up Your Mind: Where Every Move Matters.

Structured Curriculum: A well-organized program that covers essential social media skills, including content creation, audience engagement, platform-specific strategies, and analytics. The curriculum is designed to provide practical knowledge and actionable steps for building and managing effective social media campaigns.

Flexible Learning: The program is adaptable for all levels, from beginners looking to establish a presence to experienced marketers aiming to optimize their strategies. This ensures that everyone can enhance their social media skills at their own pace, with personalized guidance and resources.

Interactive Engagement: The course includes hands-on activities such as content creation workshops, real-time social media management simulations, and case studies. These practical exercises encourage creativity and make learning social media marketing both enjoyable and impactful.

curriculum

Note: All time durations are approximations and subject to change according to needs, availability and ability.

Unit 1

Foundations of Social Media Marketing

1-2 months

Introduction to Social Media Platforms

Overview of key platforms, focusing on their unique features and audiences.
Practical exercises to identify the best platforms for specific business goals based on audience demographics and content style.
Hands-on experience in creating and optimizing social media profiles with consistent branding.

Social Media Strategy Development

Learn to set clear, measurable social media goals that align with broader business objectives.
Practical exercises in identifying target audiences through various tools.
Analyze competitors’ social media strategies to identify strengths, weaknesses, and opportunities for differentiation.

Content Planning and Scheduling

Develop a practical content calendar that ensures consistency and planning ahead.
Explore various content formats and when to use each for maximum impact.
Hands-on training with tools to automate and schedule posts effectively.

Unit 2

Content Creation and Engagement

1-2 months

Visual Content Creation

Practical exercises in creating visually appealing graphics using design tools.
Learn to capture high-quality images with a focus on composition, lighting, and editing.
Hands-on video editing for creating engaging short-form videos for various platforms

Copywriting for Social Media

Write attention-grabbing captions that encourage interaction and drive action.
Develop storytelling skills to create compelling narratives that resonate with your audience.
Practice creating strong CTAs that guide your audience toward desired actions.

Building and Engaging a Community

Develop strategies for timely and effective engagement with your audience to build relationships and trust.
Learn to create and host interactive sessions like Q&As, polls, and live events to increase engagement.
Practical exercises in managing and responding to negative comments or reviews constructively.

Unit 3

Advanced Social Media Strategies

3-5 months

Paid Advertising on Social Media

Step-by-step guide to creating and launching paid ads, with practical exercises.
Learn to define and segment target audiences for ads based on various criteria.
Practical training in tracking and analyzing ad metrics to optimize campaigns for better results.

Analytics and Reporting

Learn to track and interpret key social media metrics.
Hands-on practice in generating and presenting social media performance reports.
Practical exercises in running A/B tests to determine the most effective content strategies.

Influencer and Collaboration Strategies

Learn to identify potential influencers in your niche and develop collaboration strategies.
Practical exercises in negotiating terms, setting expectations, and managing influencer partnerships.
Learn to track the effectiveness of influencer collaborations through various metrics.

Unit 4

Social Media Management and Growth

3-4 months

SEO and Hashtag Strategies

Learn to integrate SEO strategies into your social media content.
Practical exercises in researching and using effective hashtags to increase discoverability.
Learn to optimize content for multiple platforms to maximize visibility and reach.

Automation and Efficiency

Learn to automate tasks like post scheduling and community management using automation tools.
Develop practical skills in time management, balancing content creation, engagement, and analysis.
Hands-on training in managing and optimizing multiple social media accounts efficiently.

Crisis and Reputation Management

Learn to create a social media crisis response plan, identifying potential risks and outlining response strategies.
Hands-on practice in monitoring brand mentions and responding in real time.
Practical exercises in handling real-life crisis scenarios while maintaining professionalism.

Unit 5

Personal Branding and Professional Growth

4-5 months

Building a Personal Brand on Social Media

Learn to create a personal brand identity that reflects your expertise and values.
Develop a content strategy that showcases your personal brand across different platforms.
Hands-on practice in maintaining consistent messaging and visuals to strengthen your brand.

Networking and Collaboration on Social Media

Learn strategies to connect with industry peers, thought leaders, and influencers.
Practical exercises in collaborating with others on joint content and cross-promotions.
Explore the use of LinkedIn and Twitter for professional networking and engagement.

Career Opportunities in Social Media

Explore various career paths in social media marketing, including freelancing and agency work.
Learn to build a strong portfolio that highlights your social media successes and skills.
Practical tips on landing jobs, working with clients, and growing your career in the social media field.

"Joining the Social Media Mastery Program transformed my approach to online marketing! The program’s hands-on, practical focus made it easy to apply what I learned directly to my work. From creating visually stunning content to understanding analytics, every unit was packed with real-world strategies that I could use immediately. The interactive workshops and real-time simulations were especially valuable—I now feel confident managing social media campaigns and engaging with my audience like a pro. I highly recommend this program to anyone looking to take their social media skills to the next level!"

Jamie Wilson

Smart Start Student Graduate

Frequently Asked Questions

Most frequent questions and answers

What practical skills will I gain from this program?

You’ll acquire hands-on experience in content creation, social media strategy development, paid advertising, analytics, and community engagement. The program focuses on real-world applications, allowing you to create and manage actual social media campaigns, develop content calendars, optimize posts for different platforms, and analyze performance metrics.

How will advanced learners benefit from the Social Media Mastery Program?

Advanced learners will benefit by deepening their expertise in sophisticated social media strategies. The program offers advanced modules on topics such as precision targeting in paid ads, in-depth analytics, and complex content planning. You’ll have opportunities to work on challenging real-world projects that push your skills further. Additionally, the program provides access to the latest industry tools, trends, and expert feedback, helping you stay ahead in the fast-evolving world of social media marketing.

How can I enroll in the Social Media Mastery Program?

You can enroll by visiting our website smartstartcenters and following the registration instructions. Early registration is recommended to secure your spot.

What is the format of the Social Media Mastery Program?

The Social Media Mastery Program is designed to be flexible and accessible, offering a blend of online learning formats. The program includes self-paced video tutorials, interactive assignments, live workshops, and real-world projects. You’ll have access to a rich mix of hands-on activities, case studies, and practical exercises that you can complete at your own pace. Additionally, the program features live Q&A sessions, peer collaboration opportunities, and feedback from instructors to ensure a comprehensive learning experience. All course materials are accessible online, allowing you to learn from anywhere.

Can the skills learned in the Social Media Mastery Program be applied in real-life situations?

Absolutely! The skills you acquire in the Social Media Mastery Program are designed for real-world application. From creating and executing social media campaigns to managing live events and analyzing performance metrics, every aspect of the program is focused on practical, hands-on learning. You’ll work on real-life projects, such as developing content calendars, running paid ads, and engaging with audiences, ensuring you’re fully prepared to apply these skills in professional settings. Whether you’re looking to boost your own business or advance your career, the skills gained in this program will be directly applicable to your social media efforts

Is there any support available if I need help during the Social Media Mastery Program?

Yes, support is readily available throughout the program. You’ll have access to a dedicated support team that can assist with technical issues, course navigation, or any questions you may have. In addition, instructors are available for guidance through live Q&A sessions and discussion forums, where you can ask questions and get feedback on your work. Peer support is also encouraged, with collaborative projects and community groups where you can share insights and get help from fellow learners. This comprehensive support system ensures you have the assistance you need to succeed in the course.